Categories Included in Digital Marketing

Digital Marketing is the process of promoting businesses, brands, products, or services using digital platforms such as the internet, mobile devices, and social media.

📌 Main categories include:

1. Search Engine Optimization (SEO)
2. Social Media Marketing (SMM) – Marketing through platforms like Facebook, Instagram, YouTube, TikTok, LinkedIn.
3. Search Engine Optimization (SEO) – Improving website ranking on search engines like Google.
4. Search Engine Marketing (SEM) – Paid advertisements (Google Ads) for promotion.
5. Content Marketing – Using blogs, videos, reels, posts, and other valuable content to attract customers.
6. Email Marketing – Reaching customers through emails.
7. Affiliate Marketing – Promoting others’ products and earning commissions.
8. Influencer Marketing – Promoting brands through social media influencers.
9. Boosting website ranking in search engines.
10. Search Engine Marketing (SEM / PPC Ads)
11. Paid ads on Google, Bing, etc.
12. Social Media Marketing (SMM)
13. Promotion via Facebook, Instagram, YouTube, LinkedIn, TikTok.
14. Content Marketing
15. Blogs, videos, infographics, reels, posts to attract customers.
16. Email Marketing
17. Sending offers, promotions, newsletters to subscribers.
18. Affiliate Marketing
19. Earning commission by promoting others’ products.
20. Influencer Marketing
21. Using social media influencers to promote brands.
22. Mobile Marketing
23. SMS, push notifications, in-app ads.
24. YouTube, reels, shorts, video ads.
25. Video Marketing
26. Web Analytics & Remarketing